makes appointments in the area of technology and service makes appointments in the area of technology and service

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The Middle East’s largest online retail and marketplace platform,, has announced the appointment of Wisam Daoud as the new COO and Dinesh Ajmera, as the SVP of Technology with the hope to further expand’s technology and global operations.These nominations highlight’s ongoing commitment to promote a dynamic e-commerce ecosystem and is in line with the company’s vision of constantly innovating across its platform that includes adding new talent to the growing team.

Expertise of Wisam Daoud

With his seventeen years e-commerce expertise from the US and Middle East, Daoud will lead global operations for’s online marketplace, retail, and transport businesses.Prior to this appointment, he served as the CTO of where he led product engineering, analytics and technology operations teams.

Expertise of Dinesh Ajmera

Ajmera has an in-depth product insight and a comprehensive knowledge of product development and management with over 16 years of experience in building consumer and enterprise web-scale products.He has built top-notch engineering teams responsible for architecture, development, quality and deployment of high-performance online platforms through innovative technology solutions.He has also led the building of analytics platforms and products powered by Big Data & Algorithms to deliver world-class customer experience – a key factor which, being the largest e-commerce platform in the region is committed to.

Ronaldo Mouchawar, CEO & Co-Founder commented:

“One of our key commitments post the funding round earlier in the year was to drive further growth in the e-commerce market by investing in technology and recruiting the best talent. With the e-commerce market in the region growing at a phenomenal rate, we are focused on the value we bring through technology and job creation. By on-boarding experienced veterans with commendable portfolios, we at are aiming to further empower SME’s with a more technologically robust platform and at the same time enable our consumers to make smarter choices. “